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THE GIFT FACTORY FOR SPORTS CLUBS AND VENUES

Sports clubs and venues can gain from a Gift Factory in a number of ways.
 
Firstly, and most obviously, merchandising becomes a simpler, more profitable and more straight-forward process – you can produce very short runs (with every Gift Factory process producing one-offs is totally possible and the unit cost is hardly higher than a long run) which means no inventory costs holding loads of different designs, no having to predict weeks or even months in advance your likely sale for every item, no disappointed customers who’d really like this or that design on a t-shirt or a mug. You can top up stocks of product on a daily – even hourly – basis, indeed for high value items you could even offer “print on demand” with the Gift Factory processes taking only a few minutes from order to finished product.
 
One of the great advantages of owning a Gift Factory is the benefits to your merchandising cash flow. Let’s just take a simple example – coasters (always a popular item particularly coming to gifting seasons like Christmas).
 
Your club or event has perhaps twelve potential coaster designs but traditionally you’ve had to commit weeks or months in advance to at least a hundred of each design – so for cash flow you’ve perhaps chosen to only offer four or six of those options – that’s still the finished cost of hundreds of coasters tied up for months. With the Gift Factory you can buy perhaps 240 blank coasters (less than £200) a week or so before the event and print 20 of each design (total print costs around £30 and 4 hours of a staff member’s time). Within a day or two you know which designs to reprint and again with very little cost you can refresh your display, and at the end of the event or the end of your season your “remainders” will be minimal.
 
 
 
 
One of the great benefits in the world of sport is the speed with which a professional souvenir can be created – even during the event – for example we’re talking to football and rugby clubs about creating souvenirs for their pre-game mascots – professional photographs of the mascot taken pre-game with their favourite player can be presented on a range of plaques or souvenirs at half-time – we’re also talking to a racecourse about the possibility of their official photographer taking photos of the winner crossing the line and presenting a plaque or souvenir tile to the winning owner literally within minutes of the finish. The cost – a few pounds – the PR value – priceless.
 
But The Gift Factory produces so much more than just your merchandise needs! There are many other applications too. Staff uniforms and identification lanyards and badges, signage, exhibit labels – all created as one-offs within minutes so no holding stocks of 7 sizes of printed uniform shirts, no waiting days for new staff members’ name badges to arrive, no printing a temporary paper sign when you could produce a professional aluminium or MDF alternative within minutes. Your corporate hospitality can be massively enhanced at minimal cost, and you can offer added value items like personalised place settings, napkins and “goody bags” as a sell-on at good margins and at short notice. Every organisation has different needs and we’re sure that you’ll find many benefits from a Gift Factory that we’ve not even mentioned.

This is just a brief outline of some of the benefits of a Gift Factory for any sports club or venue, from a small local venue to a national institution and we’d be very happy to discuss the specific gains that your organisation could make working with us.

Call us on 01404 892995 and we’ll talk through some more specific benefits to you – and we’ll ask you to send us some artwork for us to produce a few items for you because we appreciate that quality is vital in this market and we want you to appreciate that this is not a cheap “home made” alternative to the commercial products you’ve used in these areas in the past – these are professional quality processes and products made accessible for you at competitive pricing.